Client
Ford Motor
Company
Roles
Leadership
Creative Direction
Product Lead
Client Engagement
Content Direction
Strategy
Industry
Automotive
Region
Europe
Date
2012-2024
Client
Ford Motor Company
Roles
Leadership
Creative Direction
Product Lead
Client Engagement
Content Direction
Strategy
Industry
Automotive
Region
Europe
Date
2012-2024
Client
Ford Motor Company
Roles
Leadership
Creative Direction
Product Lead
Client Engagement
Content Direction
Strategy
Industry
Automotive
Region
Europe
Date
2022-2024
A moment becomes the future.
Asked to reinvent the experience of a new vehicle release, a new design language was presented. It changed the narrative in support of Fords move into electric vehicles with a bespoke, European wide Design System, DSe. The 90 days to follow were a sprint to create a visual language, defining the pipeline of work to rebuild a legacy client as a modern commerce retailer.
End to End.
Not only would DSe allow for a vehicle experience to be rethought, but every touch point throughout the customer experience. From landing pages, purchase funnels, configurators and checkouts, a considered approach to rebuild took place with research, testing, experience and interface work resetting thew future of Fords digital landscape to allow for seamless, online to offline commerce.
Across
Every
Device.
Centrally Directed for European Customisation
The European landscape offers different levels of commerce maturity, customer behaviour and product access, and so the system needed to not allow flex to different devices to accommodate traffic but to allow accessibility across region.
18
22
Languages
Markets
Centrally Directed for European Customisation
The European landscape offers different levels of commerce maturity, customer behaviour and product access, and so the system needed to not allow flex to different devices to accommodate traffic but to allow accessibility across region.
18
22
Languages
Markets
Packaged. Presented. Sold.
Integrated
Content
Production.
DSe created a new work flow, one that pushed for content to be integrated into an omni-strategy plan and one that created the baseline for production requirements. Not only did it drive a rethink on workflow, but a new way to cross-collaborate with teams and partners, with clarity and definition around what successful content might look like.