20+ Years.
As a business leader, I specialise in building multi-channel creative ecosystems through customer-first experiences. I pair that with performance-led, digital experience, creative communications. I do this for global brands who need experts in creative communications and help with local market activation. My main clients are Ford Motor Company and Coca-Cola.
I’ve worked for big and small companies, across all mediums, from start-ups and strategy set-ups, to two of the largest advertising networks on the planet.
I have an MSc in Business Management and Leadership, and have been counted as one of CreativePool’s Top 100 Most Influential Creatives.
Auto & Mobility
For the past 6 years, I have been embedded in a client business unit, working closely with Ford Motor Company across their WPP engagements. I’ve been a leader across a multiagency offering, and worked across channel to deliver a vast portfolio of creatively inspired work.
I built connected, digital Ecosystems that joined up app products with vehicle data and managed ownership cycles through dashboards. I managed market segmentation and customization of channels across Ford’s nameplate portfolio and delivered it within content, CRM, product, Web, In-vehicle, Online Advertising, Digital, Subscriptions, and Over The Air services.
I’ve worked closely with Ford to reset their vision in Europe with new vehicle launches and E-commerce development, moving the brand to a more premium electric offering. This included the conception of a new Design System, which JD Power has measured as the 2nd best automotive website system in the world.
I helped run pilots that tested the reframing of Ford’s franchise model to reframe its future as a D2C operation.
I was deeply involved in Experience Design, Creative Direction, and the customer experience across the full customer lifecycle of Shop, Buy, and Own.
